Audi is celebrating 100 years: the new logo
At Centenary, Audi has developed a new logo to make the brand image even more modern and cutting edge.
The brand incorporates the classic four rings, proposed for the first time in 1932, symbolizing the union of Wanderer, DKW, Horch and Audi Auto Union group.
Thanks to careful restyling, the logo is more dynamic and technology. The wise use of metallic silver in the four rings in the new definition refers to the power of the automotive brand in the metal lighter, and more generally in the “Lightweight Design”: a technological field in which Audi is a leader and who will represent, in future, one of the most important fields of research and experimentation.
In commercial communication, the four rings has now tied the traditional claim “state of the art” to emphasize a more effective approach to innovation and constant search for excellence.
The main stages in the evolution of the Audi logo
1909 – The logo is the Latin translation of surname of the founder August Horch:
“Horch (which in German means listen) = audi”
1923 – The number 1 above a globe. The new emblem, the result of a competition, boasts the grille patterns at 4, 6 and 8 cylinders
1932 – Born Auto Union AG. The four rings recall the merger of the four brands
1978 – The oval is the symbol of rebirth for the Audi. In the wake of the sporting successes of the ’80s, the color red since then accompanies the commitment from Audi in motorsport
1995 – The four rings back to join the Audi name. A single symbol as the logo of the company and product
2009 – The new logo
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